Dada: Deconstruct

2015

University Project
Universidade do Estado de Minas Gerais - Brazil

This is not an usual book.
Its main purpose is to build an outlook on the dadaist movement and to show how its principles can be represented on an editorial project focused on deconstruction.

THE BOOKS
The project was split into three distinct books and a index, displayed in individuals boards that are put together.

conjunto_semcinta.jpg
desconstruir_01.jpg
conjunto_livros.jpg
1_des_cinta.jpg
2_con_cinta.jpg
3_str_cinta.jpg
4_uir_cinta.jpg

INDEX

BOOK 1

BOOK 2

BOOK 3

sumario_capa.jpg

Instead of numbers, the book index, Guide through Deconstruction, is based on letters from the alphabet.

sumario_aberto_verso.jpg
sumario_aberto_frente.jpg

BOOK 1

livro1_capa.jpg
livro1_aberto_pag2.jpg
livro1_aberto_pag1.jpg

The first book, Deconstruction, inducts the reader inside the dadaist universe.

It has independent texts that can be read in any order.

It was planned based on the shape of a spiral to represent the imersion.

livro1_aberto_verso.jpg
livro1_aberto_frente.jpg

BOOK 2

The second book, Dada Voice, is about dadaist typography in general, as means of expression and paradigm break.

livro2_capa.jpg
livro2_verso.jpg
livro2_aberto.jpg
livro2_aberto_verso.jpg

BOOK 3

On the third book, Breaking Rules, there are 26 fundaments on good type design,
which have been illustrated on possible applications on a deconstructed project. 

livro3_capa_frente.jpg
livro3_capa_verso.jpg

On each page there's a mini poster hidden with french folding.
The reader can pull them out of the book.

livro3_pagina.jpg
livro3_detalhe_poster.jpg
DADA_marca.png